
CASE STUDY: How I drove $10M+ in email revenue for luxury hotels
How stronger strategy turned email into one of the hardest-working channels in the funnel.
Conversion-focused strategy for brands that want results, not just clicks.
I work at the intersection of strategy, data, and creative, building campaigns that not only perform but actually resonate. Over the past few years, I’ve managed paid media and email for dozens of brands, always with a focus on what matters most: conversion.
I focus on the full funnel — from first click to final conversion — identifying where revenue is being lost and fixing it.
I build and scale campaigns focused on conversions — not vanity metrics. From audience targeting to creative testing, every decision is backed by performance data.
Email is your highest ROI channel — when done right. I create and optimize email flows that drive repeat revenue, from welcome series to cart abandonment and winback campaigns.
Clear, compelling copy that converts. I write with both the customer and the data in mind — balancing brand voice with performance.
$20M+
generated through Google Ads across 24 accounts
$1.2M+
generated through Meta campaigns across X accounts
$10M+
$10M+ revenue driven through email marketing campaigns
$600K+
generated through email automation strategies
50%
50% increase in CTR through A/B testing and creative optimization
$95K+
monthly budgets managed across Google and Meta

How stronger strategy turned email into one of the hardest-working channels in the funnel.

A closer look at how I restructured a high-spend hotel account to improve efficiency and drive more profitable bookings.